Brand Brand Brand New loan originator- Lion Lender

Motivated because of the popularity of electronic banking institutions like Revolut and N26 the group of committed specialists has added their very own cost savings and money to begin Lion Lender.

The core team is comprised of specialists that have substantial experience with finance, IT, marketing, company development, information protection and appropriate. They truly are originating from worldwide banking institutions, major regional IT businesses, fin-tech company, and electronic marketplaces. Lion Lender may be the step that is first produce an electronic digital bank in Russia.

Their objective would be to boost the monetary literacy associated with the neighborhood populace. Everybody must have simple and access that is convenient economic solutions without borders – global, and realize obviously most of the advantages and dangers of financial loans.

The organization ended up being started in 2018. Ever since then the group ended up being taking care of IT-system, researching the market, item development, etc., as well as in 2019 the appropriate entity for procedure company had been founded 24 hour payday loans Annapolis and product product product sales had been launched. Presently, the united team is made from 28 specialists. The mortgage profile in the brief moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” is definitely a brand that is unusual for the business in Russia. The majority that is overwhelming of MFIs brands in Russia are linked to ‘cash’ or ‘money’. The team made a decision to make use of the approach that is european operating the company and branding. Furthermore, the scientists unearthed that clients aren’t sensitive to the business title when you look at the loans that are short-term. It’ s most crucial to possess a great item and exceptional advertising. Lion being an icon of security, self- self- confidence, and duty, which will be essential whenever using cash.

How it operates?

The entire process of acquiring new customers is very right ahead- the customer that is potential for short-term loans online and sees an advertising on the net after which extends to Lion Lender’s web site.

Then your customer can decide the mortgage quantity additionally the loan term they want. The payment terms are visible immediately. Then he or she fills in the application form with the personal information for evaluation and scoring purposes if the client agrees with the terms. Lion Lender then utilizes its very own CRM system with outside integrations for operating the scoring model.

The outside databases like ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is required to decide of this application for the loan approval. In the event that loan is approved, the customer should signal the contract utilising the signature that is digital from then on, the mortgage is issued in moments towards the client’s bank card or account. All of the procedures just simply simply take significantly less than 20 moments for brand new consumers as well as a shorter time for consistent consumers.

The advanced IT system having a scoring that is external permits approving loans simply to accountable borrowers. Also repeated customers feel the scoring system once more. The scoring model is peaceful conservative and rejects a lot more than 90% of the latest applications and over 15% of duplicated applications. Lion Lender intends to take care of the stability involving the growth that is high of company as well as the loan profile quality as time goes by. Nonetheless, if the loan defaults, Lion Lender makes use of certified debt collectors to obtain the loan as well as minimizes the losings. =


Presently, Lion Lender has clients that are nearly 10K. The goal audience is individuals over 30 with family members, whom knows whatever they require cash for, exactly how much as well as for the length of time. They don’t make an application for the absolute most or even for a term that is maximum leads to having to pay the mortgage straight straight straight back reliably as well as on time.

The typical client is a household man/woman, 33 yrs old with normal earnings around EUR 550, additional or maybe more training, smartphone and online users. The retention price is finished 50% now. As time goes by, they’ve been intending to boost the going back clients base to 75%.

The normal earnings for the clients is very high and as a result of plumped for potential audience, the standard price for Lion Lender is leaner compared to the industry average of 15.6per cent. More over, the scoring system does its task by continuing to keep the standard price associated with the borrowers low. The aim is to keep up with the standard price during the level that is current as this will be a motorist for development in their selected development strategy.

The merchandise

Presently, only 1 item exists for investment- the short-term loans before the income (under thirty day period). The attention price is controlled by the Central Bank of Russia, the mortgage price is restricted as much as 1% per(up to 365% p.a.) day. This will be in line with all the competition.

Presently, the group is working constantly to produce the chance to provide our consumers additional solutions like money-transfer, P2P opportunities, long haul loans with payments and application that is mobile.

The loan that is average brand brand new clients is about EUR 140, in addition to normal loan quantity for perform clients is EUR 210. Probably the most regular loan purposes are spending money on bills or even for household shopping.

Present situation and Future

The Russian marketplace is quite competitive in micro-financing services, therefore it is extremely important to own a great enterprize model. The key rivals would be the solutions which have the exact same 100% online model as Lion Lender and such young organizations which joined the marketplace recently and currently accomplished quite high brand name understanding, for instance, businesses like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Neighborhood regulation may be the primary challenge in Russia. The Central Bank of Russia slice the rate of interest from 1,5percent each day to at least one% per pay recently and issued brand brand new legislative initiatives which can be beneficial to clients but result in the micro-financing company more difficult.

As a result of Lion Lender’s primary goal -building a digital bank in Russia they concentrate on the regional company, but when its accomplished, they will have long-lasting aspiration intends to expand their company abroad.

Let’s welcome the loan that is new on Grupeer platform!

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