1949: “a law that is federal lonely hearts club advertising from all magazines, periodicals and magazines had been advised Thursday by the Delaware House of Representatives” Apparently, online dating services or individual adverts a la 1940s are not the best way to get a spouse. Dubbed “Lonely Hearts Clubs” they received large amount of bad press and attracted people who took advantageous asset of the lonely, their hearts and their pocketbooks.

1949: “a law that is federal lonely hearts club advertising from all magazines, periodicals and magazines had been advised Thursday […]